A construction executive with a strong background in sales, operations, and marketing, Brad Blaicher has been actively engaged in the industry for almost twenty years. Currently, he leads OnSite Temp Housing, the largest RV temporary housing firm in the US as chief executive officer. As part of his present responsibilities, Brad Blaicher is tasked with overseeing sales and marketing of RV fleets.
For RV companies to excel in sales and marketing, they need to put in place appropriate marketing techniques that cater to every aspect of a buyer’s journey. For starters, delivering a transparent customer price is essential as it quickly establishes a connection with a prospective buyer shortly after lead submission to create a personalized buying experience. Once this is established, marketers should use a combination of text, phone, and email to keep communication lines open and let the customer know they’re keen on delivering a highly personalized service.
Secondly, RV businesses need to understand how to nurture leads into sales, considering the average RV sales cycle can last 198 days from the time of lead submission to delivering the RV. Having sufficient time allows the RV dealer to come up with an effective strategy that fosters stronger relationships with clients and encourages repeat purchases.
Companies should classify their leads as cold, warm, or hot in order to handle each customer uniquely depending on where they are in the purchase process. Doing this ensures an RV dealership remains on the minds of customers at various stages of a purchase.
For RV companies to excel in sales and marketing, they need to put in place appropriate marketing techniques that cater to every aspect of a buyer’s journey. For starters, delivering a transparent customer price is essential as it quickly establishes a connection with a prospective buyer shortly after lead submission to create a personalized buying experience. Once this is established, marketers should use a combination of text, phone, and email to keep communication lines open and let the customer know they’re keen on delivering a highly personalized service.
Secondly, RV businesses need to understand how to nurture leads into sales, considering the average RV sales cycle can last 198 days from the time of lead submission to delivering the RV. Having sufficient time allows the RV dealer to come up with an effective strategy that fosters stronger relationships with clients and encourages repeat purchases.
Companies should classify their leads as cold, warm, or hot in order to handle each customer uniquely depending on where they are in the purchase process. Doing this ensures an RV dealership remains on the minds of customers at various stages of a purchase.
